SEO, or Search Engine Optimization, is a digital marketing strategy aimed at optimizing a website to improve its visibility on search engines like Google. This involves various techniques, including keyword research, on-page optimization, and link building. The goal is to enhance a website's ranking in search engine results pages (SERPs), increasing organic traffic and attracting a relevant audience. SEO also focuses on providing a positive user experience by ensuring website content is relevant, authoritative, and user-friendly. By staying abreast of search engine algorithms and industry trends, SEO professionals strive to position websites prominently in search results, driving online visibility and ultimately contributing to the overall success of businesses in the digital landscape.
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