Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM primarily utilizes pay-per-click (PPC) campaigns, where advertisers bid on keywords to have their ads displayed when users search for specific terms. This targeted approach ensures that ads are shown to users actively seeking relevant products or services. SEM also includes other tactics like search engine optimization (SEO), which focuses on improving organic search results. By combining paid advertising with organic strategies, SEM helps businesses enhance their online presence, drive targeted traffic, and achieve measurable results in a competitive digital landscape.
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